ED Series: Part 1, Thought Leadership: Establishing Your Strategy

Whether you realize it or not, your organization is a treasure trove of big ideas just waiting to be unleashed and shared with the world, but your challenge is limited resources and a small or non-existent communications and marketing team. In an age of unlimited shared information at our fingertips, how do you utilize your most important assets to stand above the noise and earn community support? We’ll walk through setting thought leadership goals and YOUR why behind this strategy, and help you decide who your thought leaders (or spokespeople) are and whom you hope to influence along the way.

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